In this paper, we used a range of different methods to quantify the economic and social potential of AI for Korea:

• We created a new set of economic models, exploring the potential of AI for labour productivity and business efficiency across the economy.
• We ran new representative polling of 1,073 online adults and 569 senior business decision makers in Korea. Fieldwork for this study took place between 14 February – 6 March 2025. Results quoted here from the online adults poll are weighted by age group, gender, and education level to nationally representative proportions. Results from the business decision making poll are weighted by business size and region to nationally representative proportions. While we undertook our best efforts to make the sample as representative as possible with extensive attention checks and neutral question design, all polling is subject to the potential for response bias and our sample does not include non-online adults.

You can access our detailed methodology here.

You can access the appendix of additional datapoints not included in this report here.