About the Research.

In this paper, we used a range of different methods to quantify the economic and social potential of AI for Australia:

  • We created a new set of economic models, exploring the potential of AI for labour productivity and business efficiency across the economy.
  • We ran new representative polling of 1,016 online adults in Australia. Fieldwork for this study took place between 4th February – 14th February 2025. Results quoted here are weighted by age group, gender, state, and education level to nationally representative proportions. While we undertook our best efforts to make the sample as representative as possible with extensive attention checks and neutral question design, all polling is subject to the potential for response bias and our sample does not include non-online adults.

You can access our detailed methodology here.

You can access the appendix of additional datapoints not included in this report here.

Disclaimer
 
This report has been prepared by Public First for Google. All information in this report is derived or estimated by Public First analysis using both non-Google proprietary and publicly available information. Google has not supplied any additional data, nor does it endorse any estimates made in the report. Where information has been obtained from third-party sources and proprietary research, this is clearly referenced in the endnotes.
 
With the exception of desktop researched claims which have been footnoted, all claims in the report have been derived based on Public First modelling. All calculations were done in USD, and have been converted to AUD based on the average exchange rate in 2025, obtained from OFX. All estimates in this report are expressed in AUD and are based on the latest available data as of time of analysis in 2025.
 
This report has been prepared solely for information purposes over a limited period of time to provide a perspective on the market. It is not intended for investment purposes. Projected market and financial information, analyses, and conclusions contained in this report should not be construed as definitive forecasts or guarantees of future performance or results.
 
Google, Public First and their respective affiliates, or any other third party involved make no representation or warranty as to the accuracy or completeness of the information in the report and, to the extent permitted by law, shall not be liable for any loss arising from the use of this report.
 
Public First is a global strategic consultancy that works with organisations around the world to better understand public opinion, analyse economic trends and craft new policy proposals. For more information, please visit our website.

Endnotes.

  1. Navigating the Jagged Technological Frontier. Harvard Business School, 2023.
  2. Why productivity matters. Reserve Bank of Australia, 2025.
  3. 2023 progress report. Climate Change Authority, 2023.
  4. New Frontiers: The Origins and Content of New Work, 1940–2018. David Autor, Caroline Chin, Anna M. Salomons & Bryan Seegmiller, 2022
  5. The first FireSat has launched. Google, 2025