About the Research.

In this paper, we used a range of different methods to quantify the economic and social potential of AI for Vietnam:

  • We created a new set of economic models, exploring the potential of AI for labour productivity and business efficiency across the economy.
  • We ran new representative polling of 1,077 online adults in Vietnam. Fieldwork for this study took place between 14th February and 19th March 2025. Results quoted here are weighted by age group, gender, region, and education level to nationally representative proportions. While we undertook our best efforts to make the sample as representative as possible with extensive attention checks and neutral question design, all polling is subject to the potential for response bias and our sample does not include non-online adults.

You can access our detailed methodology here.

You can access the appendix of additional datapoints not included in this report here.

This report has been prepared by Public First for Google. All information in this report is derived or estimated by Public First analysis using both non-Google proprietary and publicly available information. Google has not supplied any additional data, nor does it endorse any estimates made in the report. Where information has been obtained from third-party sources and proprietary research, this is clearly referenced in the endnotes.

With the exception of desktop-researched claims which have been footnoted, all claims in the report have been derived based on Public First modelling or polling. All estimates given here are Public First’s best estimate at the time of publication. All calculations were done in USD, and have been converted to Vietnamese dong based on average exchange rates in the last year.

This report has been prepared solely for information purposes over a limited period of time to provide a perspective on the market. It is not intended for investment purposes. Projected market and financial information, analyses, and conclusions contained in this report should not be construed as definitive forecasts or guarantees of future performance or results.
Google, Public First and their respective affiliates, or any other third party involved make no representation or warranty, either express or implied, as to the accuracy or completeness of the information in the report and shall not be liable for any loss arising from the use of this report.

Public First is a global strategic consultancy that works with organisations around the world to better understand public opinion, analyse economic trends and craft new policy proposals. For more information, please visit our website.

Endnotes.

  1. Artificial Intelligence (‘AI’) is a set of technologies that enable computers to perform a variety of advanced functions, including the ability to reason, learn, and act in such a way that would normally require human intelligence. This might include understanding and translating spoken and written language, analysing data, making recommendations and more.
  2. Sensor Tower data on annual usage of AI apps.
  3. McCaig B., and Pavcnik N. ‘Moving out of Agriculture: Structural Change in Vietnam’, Working Paper 19616, November 2013.
  4. Brynjolfsson L, Li D, and Raymond L.R, ‘Generative AI at work’, Working Paper 31161, NBER, November 2023.
  5. Ishika Gupta, ‘Structural change in Vietnam: The ‘Doi Moi’ era (1986 – 2005)’, UCL, (n.d.).
  6. ‘Vietnam private capital & innovation report’, Boston Consulting Group, May, 2025.
  7. Dharmaraj S. ‘Efficiency Boost: Vietnam’s Digital Shift in Logistics and E-Commerce’, Open Gov Asia, 2024.
  8. ‘Viet Nam: Business perspectives: Invisible barriers to trade’, International Trade Centre, 2023.
  9. Andreas Lendle, Marcelo Olarreaga, Simon Schropp, Pierre-Louis Vézina, ‘There Goes Gravity: eBay and the Death of Distance’, The Economic Journal, Volume 126, Issue 591, 1 March 2016.
  10. ‘New drivers of productivity growth in Vietnam’, International Labour Organisation, May, 2023.
  11. ‘Statistics on labour productivity’, International Labour Organisation, November, 2024.
  12. Augmented occupations are those that are likely to see their productivity at work significantly boosted by AI, but unlikely to see an overall fall in labour demand. And displaced occupations are those where AI could take on a significant proportion of tasks, and some workers within them are likely to require support with career transition.
  13. ‘Da Nang established the Semiconductor and Artificial Intelligence Center for Research and Training: Opportunities to develop training and research in high-tech industries’, The University of Da Nang, February, 2024.
  14. Google partners with NIC to empower AI startups, 19 June 2025.
  15. General Statistics Office, Vietnam.
  16. ‘Applications of Artificial Intelligence (AI) In the Logistics Industry in Vietnam: Opportunities and Challenges’, International Journal of Scientific Research and Management, May, 2025.
  17. ‘Tourism Boosts Vietnam’s Economic Outlook in 2025’, ASEAN briefing, May, 2025.
  18. ‘Vietnam’s Travel & Tourism Set for a Record 2024’, World Travel & Tourism Council, June 2024.
  19. AI can boost Vietnam’s international tourist revisit rate’, Dr Nuno F Ribeiro, RMIT University Blogs, 2024.
  20. Yung-Lun, L. Jui-Te, C, & Pen-Fa, K. ‘The benefits of tourism for rural community development’, Humanities and Social Sciences Communications 10, 137, March 2023. 
  21. ‘Coffee, rice, and durian drive Vietnam’s agricultural export boom’, Vietnamnet, December, 2024.
  22. ‘Agriculture, forestry, and fishing, value added (% of GDP)’, Viet Nam, 2024.
  23. Vietnam – Employment in Agriculture (% of Total Employment), 2023.
  24. Van Tho, N, ‘Salinity Intrusion in the Vietnamese Mekong Delta, a Threat: Possible Causes, Effects on People’s Life and Production, and Temporary Solutions and Adaptable Strategies’, 2022.
  25. ‘Fertilizers and Agro-chemicals use in Viet Nam’, 2021.
  26. ‘How AI is improving agriculture sustainability in India’, 2023.
  27. ‘Economic structural transformation: The Vietnamese case for developing nations in a globalization context’, Journal of Infrastructure, Policy and Development, February, 2024.
  28. ‘Vietnam’s labor market struggles with training shortfalls, says ministry’, January, 2025.
  29. ‘Elsa Speak: About Us’, Elsa Speak, (n.d.).
  30. ‘Population Matters’, UNFPA Vietnam, (n.d.).
  31. ‘61% of companies experience difficulty in hiring human capital’, Vietnam News, July 2023.
  32. Cisco AI Readiness Index: Vietnam.
  33. ‘E-governance performance in 2023 and the need to close the digital divide’, United Nations Development Programme, June, 2024.
  34. Rural population (% of total population), World Bank, 2023.
  35. APT Report on Best Practice of Connectivity, 2019.
  36. ‘Vietnam faces severe cybersecurity workforce shortage’, Nhan Dan Online, May, 2025.
  37. Archived data from 01.09.2023, National Cybersecurity Index, (n.d.).
  38. Google, public security ministry join hands in anti-scam campaign, 2025.
  39. Vietnamese lose VND 20 million on online scams, 2024.